Famous for their quality and are in great demand around the world – Chesterfield cigarettes. This brand has a long history and has been produced for a century. At different times, the company was bought out by large enterprises that wanted to become famous and rich.
Since Chesterfield cigarettes were made using special technologies and were popular with people; the sale of such products quickly paid for itself and brought high profits. During the existence of the brand, Chesterfield cigarettes were produced in various versions, which differed in their packaging, taste and quality.
Not everyone knows that celebrities were attracted to the advertising campaign of the products of this brand. On one of Chesterfield’s posters, you can find the 40th President of the United States of America, Ronald Reagan. Having taken such an important post, he was embarrassed by his past related to the tobacco industry. But he wasn’t the only known person to show off Chesterfield’s cigarette commercials. At one time, actress Lucille Ball and actors James Dean and Humphrey Bogart appeared on their posters. In addition to them, famous basketball players, football players, coaches and others took part in advertising campaigns.
The price of Chesterfield cigarettes always made them affordable for any consumer. For this reason, from the time of the brand’s inception until the beginning of 1925, the main buyers were the working class. The first type of Chesterfield cigarettes of this brand was Chesterfield Red. Each package contained 200 cigarettes with a length of 80 mm.
In those days, there were no rules and control over the content of harmful substances in cigarettes, so cigarettes of this brand had up to 0.9 mg of nicotine in their composition. The manufacturer of the company eventually decided to switch to a machine version of the assembly of products, which marketers feared. But sales statistics showed that the buyer was satisfied with the quality of the goods. Since that time, Chesterfield cigarettes have been machine-made.
Chesterfield cigarettes have a pleasant aroma, are convenient and easy enough to smoke, and cigarettes are inexpensive. This ratio of price and quality allowed the brand to reliably gain a foothold in the world market.