Today, no one will be surprised by cigarettes with a menthol flavor, but until 1956, the world did not know about the possible combination of tobacco with menthol. The pioneers and discoverers of the niche of menthol tobacco products were Salem cigarettes, which appeared in 1956. The brand was originally sold only in the United States, but the rapid growth in popularity of new items made it recognizable all over the world – already in 1957, the brand was recognized as the best-selling worldwide.
Huge queues, pre-orders, record sales volumes, dozens of imitators – all this is an integral part of the history of Salem cigarettes, which radically changed the tobacco industry. More than 50 years after its appearance on the market, the brand remains popular and in demand. Its blue-green signature tutu color is well recognizable all over the world.
Today, Salem cigarettes are positioned as high-quality menthol cigarettes of the middle price category, aimed at both men and women. They can not be called light, but the concentration of nicotine and tar does not make them excessively heavy, so tobacco growers recommend the brand to both beginners and experienced smokers with many years of experience. These cigarettes have a pleasant menthol aroma, but the taste notes give out a tobacco leaf originally from North Carolina – fragrant, tart. Salem cigarettes are one of the first cigarettes with menthol; the production of cigarettes was started in the middle of the last century – in 1956.
What are Salem cigarettes? The name of the cigarette comes from the place of foundation of the company RJR (R.J. Reynolds Tobacco Company) – Winston-Salem, North Carolina. There are two main varieties of Salem cigarettes: Green Label and Black Label. The green sign on the market is considered softer, while the Black Label is considered stronger and stiffer. Salem cigarettes have been among the most popular in Australia and the U.S. for many years. In 1956, after the launch of Salem cigarettes with menthol, this brand became one of the best-selling brands in the world. The packaging of Salem cigarettes was substantially revised in the late 1990s.